Every data has a story to tell…. An infographic is a way to tell that story through visuals and texts.
An infographic or information graphic is the graphical or visual representation of information, data or knowledge. It is a balanced and powerful combination of two medium of communication i.e. text and visuals to present a complex information into simpler and clear manner. The purpose of an infographic is not only to deliver information into simpler manner but to make is highly engaging to the viewers. In an infographic as we present the data or information in graphical format, it catches more attention and makes a long lasting impression on the target audience. It is the most effective way to present information.
According to psycho physiological aspects of perception - visually represented information conveys the ideas in more effective way than words or audio alone can. People remember 10% of what they read and 30% of what they see. So visuals have long lasting impression on our mind.
Though infographics we present data in such a way that it is not only easy to understand but also in a more engaging way to the viewer. It makes the complex data more interesting to our target audience and help them to get more connected to us.
Infographics are used for press releases, surveys announcements, advertising, marketing and for other communications.
The most beneficial feature of an infographic is that is goes viral… it is more connecting to the target audience, provides more inbound links and as a result more traffic to the website. It gives diversity to our blog content and info-bite to our users
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